ABOUT NYBA

We are the leading agency for live entertainment. Through creative marketing concepts and a data-driven approach, we achieve exceptional results for our clients, directly reflected in their ticket sales

What does NYBA stand for?

With creative marketing concepts and a data-driven approach, we achieve above-average results for our clients, which are directly reflected in their ticket sales numbers.

We pick up where others stop. We do Marketing & Sales.

Creativity and an affinity for numbers, combined with frequent A/B tests, enable us to scale significantly. When analyzing our clients' advertising accounts, we often see that the average agency runs a single campaign with two target groups, one graphic, and a maximum of two ad texts—an unoptimized setup that can run for months. At NYBA, we create a variety of campaigns with dozens of target groups, creatives, and ad texts almost daily. This allows us to test thousands of variants in a short time and guarantee the best performance, maximizing sales or customer inquiries at the lowest cost.The use of many different target groups, creatives, and ad texts generates a vast range of combinations. These combinations enable us to conduct extensive testing phases, yielding deep insights into the target groups. The insights and learnings gained allow us to optimize online marketing campaigns, increasing performance and achieving exceptional results for your company.

We develop new  Targetgroups and create new, future buyers for your company

In doing so, we not only reach people who have already interacted with your company or target your current customers and followers. We open up new target groups and create future buyers for your company by introducing new audiences early on and connecting them emotionally with your brand. We question and analyze the current status quo of your advertising efforts, uncovering inefficient concepts. Our aim is to build a long-term, highly efficient, cross-platform strategy that not only achieves excellent immediate results but also contributes significantly to the future of your company, enabling continuous growth for the coming decades

Our Company History

2016

2016

Online Marketing Hetzenegger (sole proprietorship and later GbR)

2018

2018

NYBA Media GmbH was founded in 2018.

2019

2019

Meta Partner
Google Partner

2020

2020

Huawei und TikTok Agentur Beta-Phase

2021

2021

Huawei Partner of the Year

2022

2022

Foundation of NYBA AG

OUR CREDO
„We deliver real results that have a long-term transformational impact on progressive brands. We are not another full-service marketing agency, we don’t do „nice to view“-numbers and impressions, we do sales and conversions that have a direct and measurable impact on your numbers.“

What we stand for

High performance
Innovation and growth
Transparency and radical honesty
Creativity
Integrity and Responsibility
Ambition
Personal approach
Proactivity and speed

What we do not stand for

0815
Quantity
Theory
Full Service
Average
“Nice-To-View-Numbers”

Our philosophy:
Boutique Agency for
Performance Marketing

We, NYBA Media GmbH, see ourselves as a boutique agency for performance marketing with which we have rethought the agency model. We only work with a handful of carefully selected customers on a long-term basis. Why are we doing this?Simply to achieve better results and ensure long-lasting success for our customers and partners. We don't think in terms of short-term measures to quickly change something on a project basis.We take the time and have the resources to really “think our way” into the projects. This holistic approach allows us to gain a very deep understanding of topics such as the wishes of the target group, the needs of the community and the dreams of the audience and to address the various user groups in a targeted manner through individual copywriting.

Das machen wir anders.
We pick up where others leave off.

The agency business has changed significantly in recent years. Many new agencies have been added and demand has risen sharply. What we often see, however, is that customers are treated like numbers and agency employees no longer delve into projects to find creative solutions, but simply remain on the “surface.” Instead, many services are offered “off the shelf” and the company's success remains irrelevant. Most “nice-to-view” numbers such as high ranges, impressions or clicks are presented. But not results-oriented indicators such as the number of sales or the turnover achieved.

We do it differently.
We pick up where others stop.
We are focused and motivated.
We believe that our holistic approach allows us to concentrate on and intensively incorporate every project that we carry out.

Not Your Basic Agency.

Above-average performance can only be achieved if enough capacity can be used on projects.We understand companies holistically and do not just work through projects bluntly. This allows us to make creativity and quality our top priority. Being focused helps build a stronger personal relationship with customers, which is often lost in large organizations. We always look at the customer and their success holistically and do not limit our cooperation exclusively to individual services such as social media marketing or SEA. This means that we think across platforms and plan your online marketing campaigns in such a way that they contribute to each other and the success of your company can be ensured in the long term.Marketing itself is our passion.We love developing new strategies and questioning everyday life. To sum it up in one sentence: Not Your Basic Agency.

Core Team

Christian

Finance and Accounting

Antonia

Senior
Media Buyer

Markus

Managing Director

Jona

Business Development

Martin

Senior
Media Buyer

Marlene

Project Management

Nico

Junior
Media Buyer

Phillip

Junior
Media Buyer

Joana

Junior
Media Buyer

Pablo

Happiness Manager

Collaboration Requirements

Ads with an advertising budget in the five-digit range.
Strong will to grow
Live Entertainment sector

Our beautiful Agency Places

NYBA Media GmbH

Thurn-und-Taxis-Platz 6
60313 Frankfurt am Main
NYBA AG

Via Frasca 3
6900 Lugano